Case Study: AEYE


AEye Autonomous Vehicle Technology

Blue Practice needed to take a completely fresh approach telling AI stories for AEye, an autonomous vehicle technology designed to perceive like a person, but think like a robot. This led to the creation of AEye’s iDAR, the world’s first solid state, leading-edge artificial perception platform for autonomous vehicles.

What we did

Working with developers and scientists at AEye, Blue Practice prepared a bylined article authored by Dr. James Doty, Clinical Professor of neurosurgery at Stanford University and founder and director of the Center for Compassion and Altruism Research and Education, highlighting artificial intelligence advancements in autonomous vehicle technology and how compassion is needed for the sake of all humans and the future of the industry. The case study process included an in-depth interview with Dr. Doty, meticulous research of the autonomous vehicle space, and a deep understanding of the ways in which AEye’s innovative software mimics the human visual cortex perceptual system.

As fodder for two bylined articles and a variety of media opportunities, we conducted an in depth interview with Dr. James Doty, who was able to dive deep into the ways in which compassion is needed when constructing AI software, and the relationship between the human mind and artificial intelligence. 

Additionally, we embarked on an educational campaign, engaging reporters and influencers in the space about the relevancy of biomimicry in the world of AI, and initiated conversation around iDAR’s technology and AEye’s industry call to make the robot perceive like us humans, demonstrating their leadership in the autonomous vehicle space. 


Throughout our work with AEye, Blue Practice conveyed and demonstrated expertise in biomimicry, used our expertise in technical communications to relate to internal audiences at AEye, and translated this information to more general audiences. We then used this work to introduce the AEye team to a variety of influencers in the space, resulting in introductions with top-tier media such as The Wall Street Journal and Fast Company, as well as placements in VentureBeat and Inhabitat.