Case Study: Perkins + Will
COmmunications strategy • MEDIA RELATIONS • CREATIVE CAMPAIGNS
Perkins + Will
Our initial project with the world’s 5th largest architecture and design group, Perkins+Will, was to launch The Transparency Project, a sustainability measurement tool for the built environment.
From there, we led a robust integrated communications campaign that elevated firm leaders on an international platform, launched scores of new projects, and collaborated in news making opportunities with organizations like the U.S. Green Building Council and the National Building Museum.
What we did
Perkins+Will’s Transparency Website was the initial vehicle we leveraged for furthering the firm’s global recognition in sustainable design. Asked to expand our services representing corporate and select offices, we helped shape the messaging for the firm’s sustainability practices, and generated influencer audit campaigns to assist in agency communication.
We championed corporate PR efforts along with hero projects from offices in Boston, Chicago, Hawaii, San Francisco, Seattle and Vancouver. We initiated a robust speaker campaign to champion a dozen architects, placing them and their projects in over 200 articles over several years, and added to their recognition in healthcare, higher education, and resiliency.