Case Study: Recargo

events + engagements • MEDIA RELATIONS • CREATIVE CAMPAIGNS

Recargo

Blue practice gained big Media Wins from Guinness World Record Breaking EV Road Trip through a one month campaign “Epic Electric American Road Trip” featured on sites reaching total of 80+ million unique visitors and print circulation of 2.3 million

What we did

Blue Practice and Recargo organized a Guinness World Record breaking EV Trip to showcase the potential of all-electric, cross country travel with the longest car trip in history to use all plug-in power.

This campaign spanned just under a month, and in a very short amount of time garnered coverage with an equivalent of 83 million unique visitors and 2.3 million in print (Fast Company, NPR, CNET, LA Times) reaching a broader EV community to demonstrate the power, practicality and environmental benefits of this emerging form of transportation.