Case Study: SUSTAINABLE APPAREL COALITION
Media Relations • thought leadership • event strategy
Bringing together competitive companies in a shared commitment to responsibility
The Sustainable Apparel Coalition was founded by a group of sustainability leaders from global apparel and footwear companies who recognize that addressing our industry’s current social and environmental challenges are both a business imperative and an opportunity.
Founding members of the organization included Adidas, Arvind Mills, C&A, Duke University, Environmental Defense Fund, Esprit, Esquel, Gap Inc., H&M, HanesBrands, Intradeco, JC Penney, Kohl’s Department Stores, Lenzing, Levi Strauss & Co., LF USA, a division of Li & Fung Limited, Marks & Spencer, Mountain Equipment Co-op, New Balance, Nike, Nordstrom, Otto Group, Outdoor Industry Association, Patagonia, Pentland Brands, REI, TAL Apparel, Target, Timberland, U.S. Environmental Protection Agency, Verité, VF Corp, and Walmart.
What we did
Blue Practice was tapped to lead communications for the launch of the notable global organization, in so doing bring together competitive companies in a shared commitment to traceability and responsibility across a worldwide supply chain.
In support of the organization, we generated a communications strategy and directed its implementation among the member organizations, developed consistent communications materials to share among members, served on a communications council to apprise members of communications policies, media trained organization spokespeople, and conducted ongoing media relations campaigns to further grow and support the organization.
After a successful launch generating widespread awareness, Blue Practice continued to further the communications objectives of the organization by curating speaking engagements, announcing its first executive director, and launching the Higg Index 2.0, an updated version of the collaborative sustainability indexing tool.
WALMART, NIKE, GAP CREATE APPAREL INDEX • ENVIRONMENTAL LEADER
BIG GROUPS BACK GLOBAL ECO-LABEL SCHEME • FINANCIAL TIMES
CLOTHES MAKERS JOIN TO SET ‘GREEN SCORE’ • NEW YORK TIMES
SUSTAINABLE APPAREL COALITION FORMED • WOMEN’S WEAR DAILY